There are two types of Google Ads accounts. Google calls these "accounts" and "manager accounts".
An account is the lowest level advertising account in Google Ads. This is where campaigns are created and budgets are managed. You could also think of this as the "customer account".
A manager account is an account that lets you view and manage multiple accounts, including other manager accounts.
Every account, whether it's an account or a manager account, has a unique customer ID. This customer ID is used to connect your account to services like Joinr. Joinr can only connect to one single account (and customer ID), so it's important to select the right one when you're authenticating your Google Ads provider.
Which account should you connect to Joinr?
When choosing which account to connect to Joinr, strive to use the lowest level account possible to meet your requirements.
For brand marketers, that most likely means connecting one account. For agencies, that might mean selecting a single account or a manager account.
If you select a manager account, Joinr will ingest data for each account within that manager account.
Here's are some examples, based on the image above:
- If you want to sync data for Company A, but have access to the accounts for Company A, Company B, and Company C via a manager account called Manager Account X, you should connect Company A to Joinr, not Manager Account X.
- If you want to sync Company A, Company B, and Company C to Joinr, you'll want to choose Manager Account X, meaning that Joinr will sync data for all three companies.
- If you want to sync Company A and Company B but not Company C, it will not be possible because Joinr can only sync a single Customer ID. However, Joinr data can easily be filtered on the "Account" dimension, so you could sync all three and then filter Company C out of your reports.
How does Joinr handle accounts within a manager account?
If you sync a manager account, Joinr will provide you access to all of the accounts within that manager account in one single spot. Joinr provides an "Account" dimension as part of its ad data framework, so you can easily look at these accounts separately or together.
It's important to note that connecting a manager account will also increase the overall amount of data in your Joinr account and also increase the amount of time it takes your data to sync.
Do you have feedback about how Joinr handles Google Ads accounts? Let us know at joinr.com/feedback.